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11 reasons
Mac means business.
Reason #1
One seriously powerful chip. The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it's a breakthrough for breakthroughs. For your entire team.
The Apple M1 Chip (PDF) |
Reason #4
Mac works with IT. Set up devices from anywhere with zero-touch
deployment. And manage Mac at any scale with mobile device management. Deployment and Management (PDF) |
Reason #6
Mac costs less in the long run. With fewer support tickets, less software needed, and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $843 over three years.³
Forrester TEI Study (PDF) |
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Reason #9
Security's built right in. Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID, and Gatekeeper.
Platform Security (PDF) |
Reason #11
It's a pleasure to work with. |
MacBook AirPower and value in one package. MacBook Air is perfect for businesses no matter their size.
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MacBook Pro 13"The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.
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MacBook Pro 16"Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.
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iMac 24"The can-do desktop gives you more ports, more power, and more versatility.
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1. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
2. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
3. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings.
4. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
5. Apps are available on the App Store. Title availability is subject to change.
2. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
3. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings.
4. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
5. Apps are available on the App Store. Title availability is subject to change.